Banking Brands Built for Success

Banking Brands Built for Success

Show notes

In this episode, Sean and Gina look at two influential industry reports and how they provide a snapshot of our current moment in banking. First, they discuss the Edelman Trust Barometer, an annual report that provides insights into the influence of trust across our institutions and industries. While this year’s report continues to show an undercurrent of mistrust among consumers, business maintains its position as the most trusted sector in society, giving bank brands a real opportunity to deepen relationships. Next, they bring on Adrenaline’s Chief Brand Officer Juliet D’Ambrosio to discuss the Financial Industry Pulse Report, which highlights the importance of brand for building trusting relationships, something really relevant in light of recent bank failures. Using current examples of brands meeting the moment, this lively conversation highlights the essential role of brand as a business strategy for success. 

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