In the year-end episode, the Believe in Banking podcast covers the key trends and themes that have shaped the banking industry in 2024 and are expected to continue in 2025. Conversations between Gina Bleedorn, Juliet D’Ambrosio, and Sean Keathley address the generational shift in banking, finding Gen Z more focused on advisory experiences and driving banks and credit unions to invest heavily in their branch networks to stay relevant. Bringing the brand into the branch remains essential for financial institutions to build loyalty and advocacy with customers, and a bigger focus on branding or rebranding is shown to be a core tenet for success in financial services. Finally, no December episode would be complete without addressing the rise of generative AI that is set to transform the banking industry by automating routine tasks and freeing up bankers to focus on higher-value human relationships.
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