Leveraging Location with Branch Marketing

In this episode of the Believe in Banking podcast, Gina and Juliet spotlight news about how major banks like Chase, PNC, and Bank of America are making significant investments in expanding and renovating their branch networks, demonstrating the continued vitality of the branch channel. They also announce the upcoming report “The Payoff & Process of Branch Investment: Maximizing ROI for Financial Brands,” coming in November, which explores what makes branch investment successful. One critical component of ensuring ROI for the in-person banking channel is branch marketing. Effective branch marketing leverages proximity to deliver marketing messages that strengthen relationships with customers or members, drive awareness of the financial brand, and promote local growth to ensure institutional success. Gina and Juliet discuss best practices in branch marketing, including employing a zonal framework for design and merchandising, which spotlights the right place, right message and right delivery for branch marketing and how targeted messaging is the most effective means for creating customer connections.

This podcast is hosted by ZenCast.fm