Powering Purpose for Community Financial Institutions

In this episode of the Believe in Banking podcast, Gina and Juliet discuss challenges and change in the community banking sector. Making up 97% of all financial institutions, community banks and credit unions are purpose-driven institutions, uncovering opportunities to grow through their unique community connections. Their conversation covers M&A activity among community banks and how “mergers of equals” provide for scale and strength to enhance competitive advantage. They talk about locality as a superpower and how younger generations show strong affinity for community banks and credit unions, especially as they seek out advice at the branch. Finally, Gina and Juliet emphasize the importance of investment from the brand to the branch as proven strategies to increase customer acquisition, drive growth, and build loyalty among people in the communities they serve.

This podcast is hosted by ZenCast.fm